KYKLO Blog

Nothing is better than real live human interaction. The politicians call it “pressing the flesh,” industrial associations call it “networking,” and we at KYKLO call it FUN. As a matter of fact, we go out of our way to interact with our clients, friends, and business allies on both a professional and informal basis....

The internet is a jungle. Before a new prospect can become a customer, they have to find you. It's not just about having great products – it's about making sure people can find them. That's where the importance of stellar product content comes into play....

They say a picture is worth a thousand words but sometimes, technical customers need more than just a standard picture...

The recent introduction of KYKLO’s stock sorting function has demonstrated a massive increase in conversion rates across KYKLO-driven stores....

The KYKLO team thrives when our clients are happy. When clients are willing to publicly tell their story, it makes our little hearts go pitter-patter. Recently, we received a very impactful testimonial from Jim Brys, Corporate Director of Distribution, of Mitsubishi Electric Automation. He sat down with us to talk about his organization’s nearly 5-year relationship with KYKLO....

If you want to make a distributor talk, just ask why customers love their company, then sit back and listen. You will hear snippets on quality products, inventory on hand, and qualified people, but then the talk turns to ease of doing business and making the customer’s life easier....

Expanding on a previous partnership with KYKLO, WAGO has migrated to KYKLO’s Syndication+....

We understand how complex of a process it is to truly understand customer perspective. It's crucial to understand the connection between the online customer experience that's provided, and how the buying customer interacts with it. We dedicate massive amounts of time and energy to studying our clients' needs, and their customers' preferences and purchasing behaviors. This research provides us with a unique view into the intricacies of the online customer experience that drive customers to click......

In another age in another time – nearly 90 years ago, criminal mastermind and FBI Top-10 Most Wanted Criminal, Willie Sutton, captured the imagination of the masses. During a clandestine interview with a newspaper reporter, Sutton was asked why he robbed banks. His answer was, “Because that’s where the money is.” With online retail sales alone pushing past the $4.28 Trillion mark in 2020 and estimated to be over $5 Trillion in 2021, we might surmise criminals are focusing their attention on......

Except for a handful of snarky corner bars scattered along the backroad by-ways of America, Warm Beer, Bad Food, and Lousy Service doesn’t seem to be the motto of many businesses. Truth is, everyone boasts of world-class service and rambles incessantly about helping their customers. Further examination reveals otherwise.Whatever...

Fabco-Air is pleased to announce the launch of its brand-new webstore (https://shop.fabco-air.com/). The Fabco-Air's online store is designed to bring all product content together in one place, simplifying product selection, quoting, and ordering processes for customers and channel partners....

We have noticed, everyone and their proverbial brother is tossing out examples of greatness these days. Let’s call them best practices; many people are turned off by the whole best practice thing. Lots of times these are simplified to the point of providing little, if any, value. Other times, the...

Can you name a 100-year-old company launched as a bicycle and sewing machine repair company? Here is a hint: Today this company is a leading provider of advanced sensors, networking with IO-Link, and today plans on leading the charge in digitalization and IIoT. Give up? The answer is Balluff. Following...

Phoenix Contact differs from their competition. First, they practice a limited distribution approach channel: about half that of their traditional competitors. Secondly, the vast majority of their business goes through this exclusive channel. As a global leader in the automation and interconnect industry with over 60,000 products in their portfolio,...

Pausing from a series of excitingly busy days (weeks, months and, even years), we realized KYKLO is another year older. We have reached a milestone; five years of KYKLO. We could insert any number of old cliches: Time passes quickly when you’re having a good time… It seems like only...

In a murky ocean of talking head doom and gloom, ITR's, Brian Beaulieu shown like a light. AHTD meetings are always a great time for valuable networking sandwiched between world class presentations. Under normal circumstances, we would be sipping a coffee, tea, beer or wine at one of those networking...

Imagine the KYKLO story as an award winning movie. Some might describe the plot as “customer finds a website, customer loves information, customer buys products.” While in the simplest terms all this is true, there’s a whole lot more going on. The webshop gets lots of attention, but KYKLO is...

Davis Controls selected KYKLO as our partner in moving toward distributor digitalization. I thought it appropriate to share my thoughts, impressions and ultimately my appreciation of their work. I originally met the KYKLO Founders during a brief encounter at the Association for High Technology Distribution (AHTD) Spring Meeting in 2018...

January’s gone and 2019 seems to be racing forward… New Year’s resolutions seem to come and go but there is still plenty of time to evaluate that list of goals. Are your goals important to your business’ long term profitability and growth? Are they strategic or just a litany of miscellaneous stuff...

Make no mistake, customers are thinking and behaving differently today than just a couple years ago. When I was a rookie sales guy, the primary source of product information for my customers was their favorite salesperson. Introducing customers to new products, providing catalogs for additional product data searches and demonstrations...

KYKLO ENTERS THE NORTH AMERICAN MARKET BY ATTENDING ASSOCIATION FOR HIGH TECH DISTRIBUTION (AHTD) MEETING AT CORONADO ISLAND CALIFORNIA. CORONADO, California— KYKLO, a company dedicated to bringing distributors of automation, electrical and mechanical products to the world of full digitalization, officially launched their North American presence by participating in...