KYKLO is proud to announce we are the newest member of the National Association of Electrical Distributors (NAED) which represents a $72 billion industry with members in 5,100 international locations. We believe we can make a positive impact on the lives of many people.
Joining this group represents a homecoming of sorts for the KYKLO team. Both KYKLO founders and many of the engineers working on building product content for KYKLO are veterans of the electrical industry. They understand many of the subtle nuances of the industry including common jargon, product pairings, and which product features are important in the customer search.
Further enhancing the match with the electrical industry, KYKLO has a massive library of the right product SKUs to serve customers. These SKUs along with the ability to provide easy to implement, world-class syndication for suppliers in this massive industry makes KYKLO an important resource to other members of the association.
KYKLO currently works with several distributors and manufacturers who call NAED home. Each of these companies was attracted to KYKLO because of our unique approach to generating enriched and SEO friendly product content.
Further, KYKLO’s unique understanding of the customer dynamics of the industry provides more than the other “content creators” who do not specialize in the industry but instead try to adopt principles from consumer-based and purely commodity business.
KYKLO has a track record of actively participating in distributor associations.
KYKLO President, Remi Ducrocq, said: “We are honored to be included into the NAED family. From our perspective, the organization has contributed much to the industry. NAED research and benchmarking tools provide members with extraordinary insights into changes in the electrical supply environment. The many training opportunities allow members cultivate future employees. We feel positioned to contribute some of our expertise to the mix. Most of all we are looking forward to making a lot of new friends at the conferences and meetings.”
More about KYKLO
Founded in Bangkok, Thailand, in 2015 with an idea to make the digitalization of the supply chain easy, KYKLO has worked to make it easier for distributors and their supply-partners to create world-class e-commerce sites. As customer interactions move from the old-fashioned sales call to a hybrid “omni-channel” model, many organizations struggle with the mechanics of digitizing their business. KYKLO solves that problem. Today with a presence that spans four continents and a second headquarters in Buffalo New York, the company can boast of personal and professional friendships literally around the globe.
KYKLO Specializes in the Electrical, Automation, and Fluid Power Industries and has developed over 3.5 million SKUs of custom enhanced and SEO optimized data.
